Archive for November, 2009

After watching the father of spin

November 16, 2009

After watching the father of spin i was really amazed that one person can impact this much on the cosumersim and democracy.

He perfectly understands what he needs to do in order to sell the product and he can manipulate people’s mind freely.

Some might says it’s not good to manipulate humans mind and make them to buy certain product but

I would say that it’s perfectly okay to do so.

He did nothing that is illegal and what he did was simply finding another ways to show the product to people or find another ways to send a certain messages to people.

I’m not sure if there is some like Edward L Bernays in korea. (If there were I would love to meet with that guy)

We are living in the world of consumerism and to survive in this world we have to earn the money any way we can.

What Bernays did will be followed and will be mimicked by many person in the world.

Before him people just thought that if they show the product to people will come and buy it.

But Bernays gave people a meaning to consumer he told them they need to buy the product because of some reason.

Or sometime he use crowd fear to sell the product.

Sure he may got bit far in doing so but because of him we now knows what is useful way to sell product and what is not.

And he did not only affect the world of consumerism he also affected our democracy.

If it were not for him who can think out useful way to gather crowd and make them think that candidate they are seeing is trustworthy person or person they can depend on?

I believe human is only living creature in the earth that tries to control or manipulate  the mind of ther own in order to acheive something they want.

Sure Bernays may not be first to come up with the idea to manipulating human mind to acheive something (there was Goebbels from Nachi) and he may be just a guy who used his uncle’s theory but he theory does not have any if it jsut remain as it is. They have to find a way to use the theory in their daily lives and Bernays is the fisrt one to use his uncle’s theory in practical use.

Well those were what i thought after watching the videos about Edward L Bernays. And thanks to this video I started to get huge interest on the ways to advertise product and ways to control the crowd and human mind.


Personal reaction after listennig to War of the world and outfoxed

November 1, 2009

After listenning to the war of the world broadcast I thought it was unforgivable for Orson Wells to broadcast such thing.

People believe in media and media have to maintain the people’s trust.

But what Orson Wells done was completly breaking people’s trust on media.

Orson said he did such thing in order to take out the authority from the media.

Who does he think he is? And why does he have to take such methiod?

Sure back in that days being the only source of the inforamtion radio has remendous authority.

(At least that’s what i blelieve)

And some of the authority has to be taken out from it but it will happen gradually over time if it was left alone.

With the advance of technology people will have other means of getting information and the authority of the media will start to decrease.

Orson Well were not famous anchor at the time of broadcast. What I believe is that he broadcasted such thing in order to gain some popularity of the people and he made out some excuse in order to avoid the consequence of his action.

To create such panic among people in order to gain popularity from people and at the same time completly destroys peoples belief on media is unforgivable.

Well these were what I thought after listening to War of the world.


After I watched the video about fox I started to understnad why some people really hate the fox brodcast.

What they are doing is something that’s not worth to called as news.

What they are making and showing to the people is just big fat ad.

News have to be fair to all side.

They have  to tell the people both side of the story even if they don’t want to.

Omitting the story or just to make it smaller and just telling one side’s opinion can not be called as being fair.

News also have to be reliable. And to be reliable they have to tell the people a news from reliable sources.

The story that someone told or said can not be called as reliable sources.

If they want to use the story from ‘somepeople’ they have to clearly state what kind of group or person he/she is.

If they can not tell us those kind of thing it can not be reliable sources.

Finally Ceo should not give or his or her opinion to the reporters and reporters should not take orders from Ceos.

Sure Fox is privately owned television network and CEOs have right to make a decision for FOX what they are running is news network not just some small busines.

If the CEOs keep gives their opinion to the reporters and reporters are taking order from them what they are producing can not be called as journalism or news.


Any way that was what I thought after watching the videos about Fox news channel.